When a buyer clicks on your resource in a featured placement spot and then makes a purchase, that sale is attributed to your featured ad and the advertising fee applies. If a buyer finds your resource through any other means, such as organic browsing, a direct link, a referral, or any non-featured discovery, then the advertising fee does not apply to that purchase.

A few important things to know about how attribution works:

• Attribution is tracked per resource, per buyer. Clicking on a featured placement for Resource A doesn't affect purchases of Resource B.
• Your resource still appears in its regular organic position alongside the featured one. Only purchases that come specifically through the featured placement are charged the advertising fee.
• Bundle purchases for a resource are also attributed if the buyer clicked on that resource's featured placement.